Netflix’s ad-supported plan didn’t have a momumental launch

What you need to know

  • Netflix launched an ad-supported plan for $6.99 back in November.
  • Only 9% of the streaming service’s users reportedly have opted for the new plan.
  • In comparison, HBO’s ad-supported tier gained 15% of the new sign-ups when launched last year.

Since its inception, Netflix has been very firm in not bringing ads to the platform. However, that changed this year due to its significant drop in the subscriber base. Eventually, Netflix had to introduce an ad-supported plan to help entice more users and gain back revenue. Well, it turns out things are off to a slow start.

For the uninitiated, Netflix launched the “Basic with Ads” in November this year for $6.99. Certain limitations came with the plan, including capping out to only 720p streaming, with no downloads and some missing content. Besides, it already has ad-free plans starting at $9.99 and $19.99 per month.

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